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PJ Online homeThe Pharmaceutical Journal
Vol 278 No 7458 p760
30 June 2007

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Presentation of risk influences consent

The way in which a treatment's effect is described, even when descriptions are quantitatively equal, influences patients' willingness to take that treatment, according to research published last week (Annals of Internal Medicine 2007;146:848).

In a cross-sectional survey of 2,754 healthy people, researchers presented scenarios regarding a hypothetical drug therapy to reduce the risk of heart attacks or hip fractures. Participants were randomly assigned to a scenario with one of three outcomes after five years of treatment.

For a heart attack, treatment effect was presented as postponement by two months for all patients, postponement by eight months for 25 per cent of patients or a number needed to treat (NNT) of 13 patients to prevent one heart attack. For hip fracture, treatment effect was presented as postponement by 16 days for all patients, postponement by 16 months for 3 per cent of patients, or an NNT of 57 patients to prevent one fracture. The benefits described were equivalent and calculated from clinical trials.

The researchers found that in both groups, the proportion of respondents who consented to therapy was highest when the effect was presented in NNT and lowest when it was presented as a short-term postponement of the outcome for all patients (P<0.001 for both groups). Many respondents reported difficulty in understanding the description of treatment benefit regardless of how it was presented, and these people were less likely to consent to therapy, say the researchers.

The researchers acknowledge that the study has limitations but emphasise that the different formats evoked different choices when lay people responded to hypothetical scenarios. “Perhaps the same is true in real life,” they say.

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