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Vol 279 No 7459 p4
7 July 2007

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Winners of Ask About Medicines Awards announced

Jane Cooper, Stephen Jacobs, Ann Potter, and Dianne Wright

Left to right: Jane Cooper, Stephen Jacobs, Ann Potter, and Dianne Wright, from the Expert Patient Programme Community Interest Programme, receiving their award

NHS Direct, Great Ormond Street Hospital, the Terrence Higgins Trust and the Parkinson's Disease Society are among this year's winners of the Ask About Medicines Awards for Excellence.

The awards recognise high quality information that patient groups, NHS bodies, professional organisations and pharmaceutical companies produce to help people with their medicines and medicine taking.

The 2007 winners were announced last week by Sheila Shribman, the Department of Health’s national clinical director for children, at an awards ceremony in London.

A new award, “Excellence in Ask About Medicines Week activities”, sponsored by the Royal Pharmaceutical Society, went to NHS Direct for its online enquiry service: medicines information pilot, an online service run by pharmacists and launched during Ask About Medicines Week 2006.

The award for “Excellence in communicating with carers or non-health care professionals working with patients and medicine users” was won by Great Ormond Street Hospital for Children NHS Trust for its guide “Giving your child medicines”.

The Terrence Higgins Trust took home the “Excellence in the use of technology” award, sponsored by IMS Health, for an educational DVD for people newly diagnosed with HIV.

The award for improving communication between health care professionals and medicine users, sponsored by Merck Sharp & Dohme, was won by the Parkinson’s Disease Society. The patient group organised a hospital campaign — “Get it on time” — designed to ensure that all people with Parkinson’s disease get their medicines on time by encouraging hospital staff to understand more about Parkinson’s disease medicines and to listen to people with Parkinson’s disease.

Cancerbackup took the award for “Excellence in reaching diverse populations” for an initiative that provides people unable to read print with access to cancer information on audio cassette.

The “Excellence in providing medicines information to medicine users and the public” category, sponsored by the National Pharmacy Association, was won by the Expert Patient Programme Community Interest Programme for its programme of lay-led self-management courses — “From patient to person” — for people living with long-term conditions.

Runners up included Lloydspharmacy for its asthma medicines use support service, the Collaborative Working Group NHS Argyll and Clyde for a patient medication guide, and East Sussex Downs and Weald Primary Care Trust pharmacy team for its 2006 Ask About Medicines Week campaign. Asthma UK was highly commended for its medicines use review resources for community pharmacists.

The winners were decided by a panel of 22 judges including health professionals and lay members.

The awards were developed by Ask About Medicines in partnership with the Association of the British Pharmaceutical Industry.

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