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Vol 279 No 7459 p14
7 July 2007

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Pharmaceutical Care Awards 2006

Improving the effective application of emollients in children with eczema

Pharmacist intervention to promote adherence to effective use of emollients in childhood eczema

Pharmaceutical Care Awards

The Pharmaceutical Care Awards 2006 were presented at a celebratory dinner on 29 June 2007 at Apothecaries’ Hall, London. The dinner followed a conference at the Royal Pharmaceutical Society’s headquarters, where the finalists presented their projects to an audience of invited guests. The awards, organised by The Pharmaceutical Journal, are sponsored by GlaxoSmithKline and the Company Chemists’ Association


Rohit Patel, community pharmacist, Uxbridge, Middlesex

Amanda Jones, pharmacist manager, Harlington, London

Abdul Suleman, community pharmacist, Wembley

Alison Carr, research director, Clinimatrix, Surrey

Fiona Hammond, managing director, Hammell Communications, London

Cyril Chantler, Rohit Patel and Amanda Jones

Rohit Patel (centre) with Sir Cyril Chantler and Amanda Jones

A simple community pharmacy intervention can improve the effective use of emollients in children with atopic eczema. This was the conclusion of one of the winners of the 2006 Pharmaceutical Care Awards, Rohit Patel, and his team.

In a project funded by Stiefel Laboratories, 10 pharmacists based in Coventry, Brighton and London received training from an eczema specialist nurse to carry out a 10–15 minute intervention in eczema patients.

Children with atopic eczema, aged between one and seven years old, were recruited to the project locally. A total of 50 children and their parents were assessed and followed up.

The pharmacists reviewed the patient and/or parental management of eczema using a standard proforma and then gave advice on the correct use of bath and topical emollients. A full explanation of the rationale behind the advice and a demonstration of the correct application was given, and parents were given written information to take away with them.

Despite this being an uncontrolled pilot study, data collected one month after the intervention showed that in some cases a reduction in symptoms of more than 50 per cent was achieved. Most parents (78 per cent) rated the intervention as extremely helpful or quite helpful.

Presenting the project, Jill Worby, a consultant for Hamell Communications, said that before the study only 20 per cent of parents had ever been shown how to apply emollient creams properly. “Community pharmacists are well placed to deliver such an innovation within their normal practice,” she said.

An Original Paper describing the work of Mr Patel and his team was published in The Journal earlier this year (PJ, 17 March, p319).

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