Home > PJ (current issue) > News / News Centre | Search

PJ Online homeThe Pharmaceutical Journal
Vol 279 No 7467 p222
1 September 2007

This article
Reprint   Photocopy

  Acrobat Reader


News summary


Pharmacists target children in “get fit” campaign

Children received a free health toy as part of the campaign

Children received a free health toy as part of the campaign

Pharmacists in Suffolk have been offering advice to families as part of a campaign to improve the health of children.

The two-week “Getting Suffolk fit for the future” project, which ran to the end of this week, involved young people aged five to 17 years being weighed and measured at pharmacies in the area. Pharmacists from 65 pharmacies provided information to parents and guardians about how to incorporate small changes in diet and activity into the family routines.

Sheila Baldwin, a senior pharmacist at Suffolk Primary Care Trust, told The Journal that the PCT wanted to raise awareness of the health problems of young people remaining overweight later in life.

“We also wanted to raise the profile of pharmacy in the community. Pharmacy is an underused part of the primary health care team,” she said. Ms Baldwin described the scheme as a sensible way to reach people to promote healthy lifestyles.

Paul Heeks, one of the pharmacists taking part in a Boots store in Stowmarket, said that the response from most people had been positive.

“It is good that pharmacists are seen to be interested in people’s health,” he told The Journal. “In the future we want these children to be fit and healthy adults rather than a cost to the NHS.”

Information packs, which contain practical tips for parents — for example, how to incorporate healthy snacks into school lunch boxes — have been well received, Mr Heeks added.

Children can choose between a free ball, flying disk, hula hoop or skipping rope after they have been measured. Children found to be overweight are referred to appropriate services offered by the PCT.

Back to Top


©The Pharmaceutical Journal