The Pharmaceutical Journal
Vol 279 No 7468 p272
8 September 2007

Society summary

Promotion at key events

Promoting the new face of pharmacy will be the main aim for Royal Pharmaceutical Society staff attending a series of events during October and November 2007.

The Society has planned a campaign to raise awareness of the role that pharmacy can play within the NHS and how it can contribute to improving patient care and choice. These messages will be promoted via an exhibition stand at

• Primary Care Live, ExCel London, 9 and 10 October

• UK Pharmacy Show, NEC Birmingham, 14 and 15 October

• NHS Alliance, Manchester Central, 22 and 23 November

A leaflet will also be distributed at these events highlighting pharmacy’s role in primary care and addressing areas such as long-term conditions, public health, prescribing and medicines use reviews.

Heidi Wright, the Society’s head of quality improvement, said: “As pharmacists take on new roles it is important that we engage with stakeholders, such as commissioners and managers, working at a local level within the primary and secondary care environment. These exhibitions will allow us to do that, while drawing people’s attention to how pharmacists can help the NHS to achieve its aims.”