BPC helps pharmacy practice and science make national news
Media activity at the 2007 British Pharmaceutical Conference resulted in pharmacy practice and science research being reported
across a wide range of national and regional press, television and radio news programmes and online news sites (see p386).
Press releases were crafted to illustrate pharmacists as experts in medicines
and vital contributors to quality, cost-effective prescribing and providers
of community health services like heart disease and diabetes screening.
In addition, pharmacists were profiled as key practice and science health
researchers.
The Financial Times, Daily Mail and Daily Express were among national
newspapers that covered BPC news and more than 30
regional stories have so far been recorded including articles in Metro,
Northern Echo and Manchester Evening News. Royal Pharmaceutical Society
staff and researchers conducted 10 television news interviews, including
Channel 4 News and Sky News. More than 20 radio interviews took place
including BBC Radio 5 Live and the nationally syndicated Independent
Radio News. Several researchers were interviewed for a range of online
news wires and services including Reuters, Press Association and BBC
News Online.
BPC Chairman, John Gentle, who himself appeared on BBC Radio Manchester
to discuss the conference programme and pharmacy, said: “The BPC
offers a unique opportunity to publicise the range and depth of pharmacy
skills and expertise widely. Getting the message across to the general
public, patient groups and other health professionals that pharmacists
are at the epicentre of quality health research and services is a core
benefit of BPC.”
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