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PJ Online homeThe Pharmaceutical Journal
Vol 279 No 7475 p459
27 October 2007

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Initiative aims to encourage men to use pharmacies

Will & Deni McIntyre/Science Photo Library

Man in a pharmacy

Men should be encouraged to use pharmacies more

Men are going to be encouraged to make better use of pharmacies through an initiative launched this week by the Men’s Health Forum.

In conjunction with Royal Mail, specially designed, male-friendly information outlining the services pharmacies offer, and encouraging men to use them, will be given to employees at one major site. The scheme is being backed by the Department of Health, the Royal Pharmaceutical Society, the National Pharmacy Association and Pfizer.

The initiative will run until next summer and the organisers hope the findings will encourage the roll-out of similar initiatives across the UK.

“[Pharmacy services] could be used as a major triage service, directing men to the best available source of help,” Ian Banks, president of the Men’s Health Forum, said. “There is evidence that men are more likely to visit their GP if they have been advised to do so by another health professional.” He added that pharmacists could also become involved in outreach work in venues used by men, such as working men’s clubs, sports clubs, public houses and barbers’ shops.

Gul Root, principal pharmaceutical officer at the Department of Health, commented: “In our report ‘Choosing health through pharmacy’, we proposed that pharmacy services should be promoted and developed as a source of advice, information and support for self care for men and that pharmacies should consider how they could make their services and premises more attractive to men.”

Graham Phillips, a community pharmacist and a member of the Society’s Council, said: “Because many men are reluctant users of general practice, it is vital that we maximise the potential of pharmacies to help men self care more effectively. Pharmacies are well placed to assist men with long-term conditions, especially those who take a cocktail of prescribed medicines and we can refer men to other services.”

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