The Pharmaceutical Journal
Vol 279 No 7476 p500
3 November 2007

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• Certificates
• Publications
• The profession
• Supervision (2)
• Community pharmacy (2)
• Pack sizes
• Clinical trials
• Clostridium difficile
• The Journal
• Postgraduate education
• Retention fees

Letters to the Editor

The Journal

History of Ventolin article

From Mr G. R. Tyrer, MRPharmS

On opening The Journal I was immediately attracted to the article on the history of Ventolin (PJ, 13 October, pp404–5). I joined Allen & Hanburys as a representative on 1 December 1968 and, in January 1969, was at the launch conference when it was addressed by Tim Clarke.

Shortly afterwards I was taken by John Marlowe, an area manager, for what might be called today “work experience”. He drove me to a row of shops, one of which was a GP surgery, told me to go in and ask if I could speak to the doctor about our new inhaler.

I gained the interview and did my best to convince him of the advantages of the long action and selectivity. His response was to use a four-letter word to tell me where to shove my inhaler.

So, Jenny Bryan, I have to disagree with your opening sentence, which says “the drug was an instant success”.

Gordon R. Tyrer
Macclesfield, Cheshire

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