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PJ Online homeThe Pharmaceutical Journal
Vol 279 No 7477 p517
10 November 2007

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Ask About Medicines Week focuses on young

Pupil drawing

A pupil from London Colney JMI School worls on one of the activities from the "Ask about medicines as we grow up" pack

Children and young people can be more easily taught about the safe and effective use of medicines following the development of a pack for health professionals and teachers.

The pack — produced with the support of the National Pharmacy Association and the Department of Health as part of this year’s Ask About Medicines Week campaign — contains lesson plans and materials tailored for children and young people aged 5–14 years of age and complements the national curriculum (where, at present, medicines are covered briefly).


Health professionals working in the community, such as community pharmacists, are being encouraged to visit schools and give lessons using this resource.

The pack is one of the activities launched for Ask About Medicines Week which ran from 5–9 November with this year’s focus being “asking about medicines as we grow up”. It is hoped these activities will encourage children and young people to use their medicines safely.

As much as 42 per cent of children and young people — particularly teenagers — do not follow medical advice when using medicines, leading to dangerous practices, such as diabetic patients neglecting their insulin injections for fear of putting on weight, or asthmatic patients leaving inhalers at home for fear of embarrassment in front of friends.

The launch of the lesson pack took place at London Colney JMI School near St Alban’s, where Steven Brill, a local community pharmacist, guided a group of five to seven year olds through some of the activities from the pack.

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