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PJ Online homeThe Pharmaceutical Journal
Vol 279 No 7480 p616
1 December 2007

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News feature

Drug counterfeiters face new obstacles

Last week the Medicines and Healthcare products Regulatory Agency launched its first three-year strategy to tackle the problem of counterfeit medicines and medical devices. Matthew Wright (on the staff of The Journal) looks at what the strategy entails


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Counterfeit drugs

Useful information

• Counterfeits can be reported by calling the MHRA’s new counterfeit hotline, available 24 hours a day on 020 7084 2701
or by e-mailing counterfeit@mhra.gsi.gov.uk

• “Anti-counterfeiting strategy 2007–2010

• Guidance from the Royal Pharmaceutical Society and the MHRA (PDF 160K)

• Information about the World Health Organization’s International Medical Products Anti-Counterfeiting Taskforce (IMPACT), established in February 2006

Counterfeit medicines have become an increasing problem in the UK as counterfeiters and the networks that aid them seek to exploit what is potentially a very lucrative market. Counterfeiters are also using ever more sophisticated methods of producing fakes that are almost indistinguishable not just to the public but to pharmacists as well.

The Medicines and Healthcare Products regulatory Agency has responded to the threat of counterfeit medicines and medical devices with the publication of “Anti-counterfeiting strategy 2007–2010”.

Speaking last week at the launch of the strategy at an MHRA conference in London, health minister Dawn Primarolo said: “In line with global trends, incidents of counterfeit medicines here in the UK, although rare when compared to the size of the market, are on the increase.”

She went on: “Counterfeiters are engaging in this activity for profits. They have learnt to target their efforts upon high-value, high-turnover, high-demand products and focus on the most lucrative markets. Determined counterfeiters will try to penetrate the regulated supply chain, which can, on rare occasions, result in pharmacies unwittingly supplying patients with counterfeit medicines.”

The MHRA response involves strategic and operational measures to minimise the risk of counterfeit medicines and medical devices reaching patients through both regulated and unregulated routes. The MHRA plans to:

• Provide reassurance to the public through providing balanced, accurate and timely information, enabling informed choices to be made on how to obtain safe medicines and medical devices

• Establish and maintain, in collaboration with industry and law enforcement, a list of the medicines and devices most likely to be counterfeited and to infiltrate the UK, and focus resources throughout the supply chain against the products most at risk

• Encourage reporting and continue to investigate thoroughly all referrals of suspected counterfeit medicines or devices

• Enhance and broaden the targeted market surveillance scheme

• Deliver and update constantly a strategic threat assessment of the availability of counterfeit medicines and devices in the UK

• Fully participate with the World Health Organization, the European Commission and other international bodies to combat counterfeit medicines and devices

• Disrupt the market for counterfeit medicines and devices in the UK

• Increase the risk of prosecution to those involved in counterfeiting medicines

• Identify the drivers behind these offences and influence changes in domestic and international legislation to increase the risk for counterfeiters and reduce their market

Michael Deats, group manager, MHRA enforcement and intelligence, said that counterfeit medicines are most commonly available via the internet, usually from sites hosted outside the UK. Accordingly, the MHRA strategy takes a hard line on the internet threat — the MHRA is resourced to investigate UK-based online pharmacies suspected of the criminal supply of counterfeit products.

“Counterfeit medicines are less frequently, but perhaps more worryingly, discovered in the regulated supply chain, that is through licensed wholesalers, parallel traders and pharmacies. Incidents have steadily increased since 2004, with counterfeit medicine reaching patients on nine occasions, necessitating batch recalls, and discovered at wholesale level on a further five occasions,” he added.

Ms Primarolo summed up the problem: “Counterfeit medicines are unarguably dangerous. They represent a threat to patients primarily through a lack of efficacy, often containing the wrong or reduced amounts of the active ingredients. They are invariably manufactured in filthy conditions, transported and distributed inappropriately and can contain a number of impurities.”

Ms Primarolo also said that the discovery of counterfeit medicines on the market acts to undermine people’s confidence in the way they obtain their medicines and dissuade them from taking medicines that may be essential to treat illness.

The provision of easily accessible, timely and specific information is key, the document suggests, setting out a strategy for providing such information to the public and health professionals, as well as for media coverage.

“It is vital to any anti-counterfeiting strategy that a balanced message is communicated to the public. It is easy to alarm patients to the extent that they stop taking medicines that in the vast majority of cases are perfectly safe, with the resulting detrimental effect upon their health,” it states.

“A delicate balance has to be carefully reached in conveying a clear message, in a manner that protects patients without causing undue distress.”

A large part of the MHRA strategy involves “close and effective collaboration” with public and private stakeholders both domestically and abroad. The MHRA will forge closer links with the private sector engaged in the manufacture, distribution and sale of medicines — the document looks at manufacturers, wholesalers, parallel importers and the generic medicines sectors, as well as postal services, providers of security technologies and the medical devices industry.

The strategy also commits the MHRA to closer working with police, HM Revenue and Customs and the Serious Organised Crime Agency to ensure that the most recent information and intelligence is available.

A section of the strategy covers the work of the intelligence unit at the MHRA. Each incident of counterfeits in the UK is analysed carefully to understand how the perpetrators operate, and to identify the methods of manufacture, mechanisms and preferred routes of distribution and any weaknesses in current regulatory systems and legislation, the document says.

“The success of this strategy will be largely determined through the willingness of partners and stakeholders to recognise the threat and to work together now in reducing the risk to patients and, importantly, increasing the risk to counterfeiters,” Ms Primarolo declared.

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