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PJ Online homeThe Pharmaceutical Journal
Vol 280 No 7491 p238
1 March 2008

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Stop-smoking advice to focus on deprived areas

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Smoking cessation

Community pharmacists have a big role to play in helping people give up smoking

Help for people living in deprived areas to give up smoking is at the heart of new public health guidance from the National Institute for Health and Clinical Excellence. The ability of pharmacists and their staff to reach smokers in the community was highlighted this week at a press conference to launch the guidance.

Christine Owens, from the Roy Castle Cancer Foundation and a member of NICE’s development group for the guidance, said: “Those people who are in the most socially deprived communities — people who can least afford to smoke — actually have the least support. If you are working in a population where it is the norm to smoke it is much harder to break out of that and become a non-smoker.”

“Community pharmacists have a big role to play,” she also pointed out, “because they are there in the community and there is no need to book an appointment to see the pharmacist.” Ms Owens added that pharmacists have good existing relationships with many people within their local communities.

However, in its guidance NICE does not make explicit recommendations that primary care trusts and other commissioning bodies should invest in pharmacy stop-smoking services. Ms Owens commented: “It certainly runs through the guidance — the role that community pharmacists can play — and one of the important members of the [development group] was a community pharmacist.” She was referring to Liverpool City councillor and pharmacist Ron Gould.

She explained that the guidance looks at what PCTs can do to reach out to people within their particular populations who smoke, rather than being prescriptive, but she acknowledged: “If you were a commissioner looking at how you do that, then community pharmacists have got to be part of that mix.”

The need for renewed focus on educating pregnant women who smoke, particularly those in their teens, as well as their families, was also highlighted at the briefing.

What the NICE guidance says

Nicotine replacement therapy, varenicline or bupropion are recommended by NICE as treatment options for people who are planning to stop smoking on a particular date — prescribed alongside advice or referral to a smoking cessation service. According to the guidance, subsequent supplies of medicines should only be given to people who have demonstrated that their quit attempt is ongoing when assessed.

NICE says that no one medicine should be favoured. Rather the clinician and patient should make a joint decision as to which might be most likely to succeed, based on the patient’s personal preferences.

The guidance states that people under 18 years of age, and women who are pregnant or breastfeeding, should not be offered varenicline or bupropion.

The document supersedes NICE’s “Guidance on the use of nicotine replacement therapy and bupropion for smoking cessation” and links in with other NICE guidance on smoking.

It is available online

Other NICE guidance

Other new guidance issued by NICE this month covers:

• Irritable bowel syndrome

• Osteoarthritis

• Prostate cancer

• Use of grommets for glue-ear

• Use of rituximab in follicular non-Hodgkin’s lymphoma

• Community engagement as a public health intervention

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