“Ask your pharmacist” campaign kicks off with MUR support
Posters highlighting services placed close to pharmacies |
Raising consumer awareness of pharmacy services, such as medicines use reviews, health checks and sexual health services, is the aim of this year’s “Ask your pharmacist” campaign, launched by the National Pharmacy Association last week.
The campaign includes posters, radio interviews, a revamped website and
a page on the social networking site Facebook. It will run in three stages:
MUR support and activity in England and Wales, and minor ailments in
Scotland and Northern Ireland, in quarters 1 and 2; health checks in
quarters 3 and 4; and sexual health in quarter 4.
Large posters will be placed in public places within 100 metres of a
community pharmacy with the aim of encouraging the public to go to their
local pharmacy to seek out services. NPA members can this year download
campaign materials from the NPA website and personalise them with their
pharmacy details.
Coverage of the campaign will also be achieved through interviews with
NPA staff on local and national radio. The NPA has commissioned research
to provide relevant regional statistics, which it hopes will secure coverage
based on stories generated from the findings.
Members of the public will be able to use the redesigned “Ask your
pharmacist” website (www.askyourpharmacist.co.uk)
to search for a pharmacy or a particular service.
Resource packs for MURs, minor ailments services, and chlamydia and cardiovascular
disease screening have been developed to support the campaign and will
be available from the NPA sales department from 15 May 2008.
Virginia Mead-Herbert, NPA sales and marketing director, said: “The
2008 ‘Ask your pharmacist’ campaign is a ‘demand and
deliver’ campaign. We will be driving demand from consumers and
providing the necessary support for NPA members to deliver.”
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