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Letters to the Editor
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Public relations
Web video will promote pharmacy services
From Mr G. S. Phillips,
MRPharmS
May I draw members’ attention to a new web video, developed as
part of the Royal Pharmaceutical Society’s ongoing media work to
promote pharmacy services? The video is the next stage in the hay fever
campaign, and has been designed to target the ever growing online audience.
The hay fever campaign has been a great success having achieved widespread
national and regional media coverage — reaching millions across Britain.
The new web video features interviews with TV presenter Melinda Messenger and
community pharmacist Alistair Murray, from Greenlight Pharmacy in London. The
point is to encourage established hay fever sufferers, or those with the symptoms,
to visit their local community pharmacy for advice and treatment.
The web video has been targeted at a comprehensive list of websites including
BBC, Yahoo, MSN, AOL and Virgin, together with online versions of all the major
national papers and consumer magazines. In fact, The Sun used the
web video as part of its coverage
of the campaign on Thursday May 1 2008.
As chairman of the public affairs planning group I have pushed the Society
to do more to promote the profession to the wider public. Research carried
out by the Society has shown that members want a higher media profile for the
profession and the Council has committed resources to support this work. The
Society’s public relation’s team has been working to find fresh
approaches to reach out to the public, and innovations such as the web video
are likely to form an important part of future activity.
The web video is now available to be viewed on the Society’s website
www.rpsgb.org
To view all the hay fever coverage to date, visit the Society’s
virtual press office (sign
in using the same login and password rpsgb1, then click on “coverage”). Graham Phillips
Member of Council and Chairman, Public Affairs Planning Group
Royal Pharmaceutical Society |
The
Pharmaceutical Journal