Who reads this journal? (and what do they think about it?)
By Hannah Pike, MRPharmS and Gareth Malson, MRPharmS
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Feedback from readers is important for every publication.
Nearly 600 readers completed the readership survey that was sent
out with the May issue of Hospital Pharmacist. The responses have
now been analysed and are described in this article |
This article as FULL TEXT PDF (100K) |
SUMMARY
Hospital Pharmacist periodically asks readers to give their
opinions on the journal and to make suggestions for improvement.
Nearly
600 readers
(about 6 per cent of the readership) completed the recent survey, and
overall, responses were positive.
However, we acknowledge that a limitation
of this survey is that respondents were self-selecting. Views are therefore
more likely to represent the opinion of Hospital Pharmacist’s more
regular readers who are happy to engage with the journal.
The analysis
Following a total count of responses received by the closing date, a sample
of 100 responses were randomly selected from each age group (apart from
in the 61+ group, from whom we only received 43 submissions). The samples
were analysed in detail.
General comments, suggestions and feedback were
extracted from all forms.
Reader comments
about special features (age ranges)
• “As a semi-retired pharmacist locum living
in the US for part of the year, Hospital Pharmacist CPD articles
are invaluable. Thank you.” (61 plus)
• “Useful for diploma pharmacists to improve clinical knowledge” (31-45)
• “Some of the Life-long
Learning series applies equally (if
not more) to
community/primary care practice. It would be good to reference these
in the PJ as … this series could benefit a wider readership.” (31-45)
• “I like the broadness of the clinical subject areas — helps
me keep my generalist role up to date.” (31-45)
• “I am afraid the UKCPA and NEJM e-mail updates [are more]
authoritative [and
relevant for] clinical/managerial aspects. I would then go to the
relevant primary
reference sources for more detail.” (31-45)
• “Hospital Pharmacist is an excellent publication and the
continuing education articles are particularly relevant.” (46-60) |
Reader comments about
Hospital Pharmacist
• “A very readable publication — just about
the right size and pitch of
content” (46-60)
• Hospital Pharmacist should have an amusing anecdote page similar
to the one at the back of Prescriber”(21–30)
• “Keep up the high standards of the publication” (46-60)
• “Hospital Pharmacist is much more relevant
to me than anything in The Pharmaceutical Journal — I would rather get Hospital
Pharmacist weekly and The Pharmaceutical Journal monthly” (21-30)
• “Monthly issues make sure each journal is relevant and remains
an interesting read — a great example of quality rather than
quantity” (21-30)
• “Excellent that it is online too as I can fit in articles
at lunchtime in a busy working environment” (31–45)
• “I like the current layout of the
journal” (21–30)
• “Even if I don’t have time to read it, I always try
to flick through it and do a resumé” (46-60) |
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Hospital
Pharmacist
