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IJPP 2003, 11: 33–39
© 2003 Int J Pharm Pract
Received June 20, 2001
Accepted September 20, 2002
DOI 10.1211/002235702793
ISSN 0961-7671

Welsh School of Pharmacy,
Cardiff, Wales

David Neale John, senior lecturer
The Robert Gordon University,
Aberdeen
Janet Krska, reader
Denise Hansford, lecturer

Correspondence:
Dr John,
Welsh School of Pharmacy, Redwood Building, Cardiff University, King Edward VII Avenue, Cardiff, Wales CF10 3XF.
E-mail: JohnDN@cardiff.ac.uk

Acknowledgments:
This study was funded by the Galen Award, administered by the Royal Pharmaceutical Society of Great Britain. The authors wish to thank Dr Emily Kennedy of Dumfries, Scotland, for her contribution to the study design, pharmacist recruitment and data collection, and Dr Chris Poole of the Welsh School of Pharmacy, Cardiff University, for advice on statistical analysis. We are grateful for the assistance given to us by all of the pharmacists who agreed to take part and their staff and to the customers who returned the questionnaires.

Original Papers

Are customers requesting medicines by name less likely to be advised or referred? Provision of over-the-counter H2-receptor antagonists and alginate products from pharmacies

David Neale John, Janet Krska and Denise Hansford

Abstract
Objectives To identify selected factors which may influence the provision of over-the-counter alginate and H2-receptor antagonist (H2RA) products, advice and referral from community pharmacies, and to establish if referrals of customers with dyspepsia made by pharmacy staff were in line with published referral guidelines.

Setting Customers supplied with over-the-counter alginates or H2RAs by 39 community pharmacies in Scotland and Wales in a six-month period.

Method A structured questionnaire was issued to customers provided with an alginate or H2RA from community pharmacies, with one reminder sent to non-responders.

Key findings A total of 608 completed questionnaires were returned (79 per cent response): 523 customers (86 per cent) stated they requested the product they were supplied with by name, with previous use being the most frequently cited reason. Customers who requested a product by name were less likely to receive advice about the supplied medicine, less likely to be referred to a medical practitioner (GP) and also less likely to receive lifestyle advice than customers who did not request a named product. Overall, only 30 per cent of patients whomet criteria for referral to a GP were referred.

Conclusion The findings of this study suggest that more emphasis should be placed on referrals by pharmacy staff and on the provision of lifestyle and product-specific advice, particularly when products are requested by name. The acceptability of these actions to pharmacy customers is not known.

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