Company logos

Half of UK companies say that brand identity is of little importance to them, and over 77 per cent spent less than one day researching their corporate logo and colours, according to a survey of 600 businesses conducted by business design company Prontaprint.

Of 600 consumers surveyed, 78 per cent said that the company logo was as important as the value of the product when making a purchasing decision.

Over half of consumers associated the colours red and gold with success. Yellow, grey and brown were predominantly associated with failure.